Vassar Brothers Medical Center
Nurse Recruitment and Referral Campaigns
Vassar Brothers Medical Center needed over 100 Nurses and Non-Nursing personnel to fuel their expansion. An ambitious Employee Referral Campaign was decided to be launched. Product You staff designed an intensive Personal Branding Interview pre-campaign to uncover the key selling points of what differentiates the Vassar Employee from the many competing hospitals within an hour of Poughkeepsie, NY and Vassar Brothers. The goal was to sell the Hospital through the various “Voices, Stories & Interviews” that would hopefully resonate with future prospective candidates for Vassar.
And resonate they did! After about 20 interviews with both Nursing and Non-Nursing existing Vassar employees, something seemed to feel right or RESONATE to the 100+ hires that resulted from this campaign. Product You were placed in many strategic locations- -from Vassar’s hospital walls to the nearby famous Culinary Institute; and of course in various media channels, the word spread like wildfire… and the Referral Bonus and the Product You campaign were a big success.